The ambition to become elite.
Master your photography and networking skills.
Life is art. Everywhere you look there are expressions; whether it be someone’s wardrobe, a sculpture on the street, architecture, tattoos, makeup, etc. Everything comes down to an impactful expression. Everyone always dreams of being ‘somebody’ and something big to influence the world with. Your job as a photographer is to bring this to life for everyone you interact with.
This is not another hoity-toitey photography masterclass that you could just google online. This course will provide you the REALISTIC frame work of building your photography business from the ground up. The subsequent courses will keep your skills sharp and help you offer something more.
You have to be so unique that people have to search you out for something different. Your work and client care should speak for itself. I have cultivated this realistic course to help you get your photography business off the ground faster with a crisp skill set and aptitude for dealing with bookings and clients the correct way. Avoid making juvenile mistakes and start your journey out with your best foot forward, here is how to get started training with me:
TRAINING PACKAGEs & masterclasses
ELITE FOUNDATIONS MASTERCLASS
THE COURSE THAT CHANGES EVERYTHING
This isn’t another “how to use your camera” tutorial — this is the complete system to build your foundation as a professional photographer.
The Elite Foundations takes you from hobbyist to confident creative with a full framework that teaches you how to shoot, direct, edit, and operate like a brand.
Whether you’re just getting started or have been shooting on instinct — this masterclass gives you the technical understanding, workflow systems, and creative direction needed to take full control of your craft.
WHY THIS COURSE MATTERS
You can’t fake confidence behind the camera.
You can’t shortcut real experience.
But you can learn the systems and mindset that make professionals stand out.
The Elite Foundations is built for those who are ready to stop guessing — and start mastering.
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Green photographers ready to go pro
Creatives who want to understand why their photos work (and why they don’t)
Business owners who want to create content that sells authentically
Students wanting a full understanding of camera settings and to utilize their full potential of a professional camera
Anyone tired of shooting on auto and ready to command their camera
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ORIENTATION:
A brief overview of camera recommendations for getting started. Sony VS Canon, and starter lens choices.
PREFACE — “The Why”
Kiera Jesslyn’s story of building a six-figure photography brand from the ground up.
Module 1: The Photographer’s Mindset
What it takes to succeed in this industry, build resilience, and find your creative “why.”
Module 2: Manual Mastery
Understand aperture, shutter speed, ISO, and the exposure triangle — in language that actually makes sense.
Module 3: Workflow Systems
From SD card to delivery — learn folder naming, backup strategy, and file management that saves hours.
Module 4: RAW vs JPEG vs TIFF
What to shoot, when to shoot it, and why file type determines your editing flexibility and final image quality.
Module 5: Composition & Direction
Subject separation, movement, posing psychology, color theory, and your signature visual flow.
Module 6: Lighting Logic
How to use natural light, control color temperatures, and understand lighting angles that define your style.
Module 7: Editing & Cropping Ethics
Lightroom and Photoshop workflow, color grading, exporting for clarity and print.
Module 8: Marketing & Branding Basics
Turning your Instagram into a business card and your name into a recognizable brand.
Module 9: Client Systems & Structure
Contracts, policies, deposits, and client experience that builds reputation and repeat bookings.
Final Reflection + Quiz
Assess your skills, sharpen your systems, and set your next goals
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Foundations Masterclass is priced at $1500.00 CAD.
Payment plans are available upon checkout; such as AfterPay and Klarna.
ELITE EXPANSION MASTERCLASS
Estimated FEB 2026
THE COURSE THAT TURNS INTERMEDIATE PHOTOGRAPHERS INTO LEGACIES.
You’ve mastered your craft — now it’s time to scale it.
The Elite Expansion is the advanced masterclass for photographers who are ready to turn creative success into long-term business growth.
This course is a deep dive into brand strategy, automation, and leadership — built from Kiera’s own systems that grew Elite Ambitions into a six-figure creative empire.
WHY THIS COURSE IS DIFFERENT
You already know how to shoot — now you’ll learn how to lead.
AND the advanced techniques that you’re ready for now that the fundamentals are dialled in.
The Elite Expansion doesn’t just teach business; it teaches creative freedom.
Build the systems that make you scalable, sustainable, and untouchable.
“Be so consistent, they can’t keep up.”
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WHO IT’S FOR
Students who previously completed the Fundementals masterclass and have their beginner and intermediate skills with exposure and lighting perfected.
Intermediate creators ready to shoot with intention and confidence
Anyone who wants to refine their skill set and add advanced techniques styles.
Hobby photographers transitioning to paid work, and skill refinement.
Anyone TRULY ready for that next level
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Preface – The Next Chapter
Your art got you here. Now let’s make it last.
Module 1 – Brand Identity & Market Positioning
Define your signature style, establish your niche authority, and own your space online.
Module 2 – Advanced Editing Systems
Refining your signature color grade, efficiency workflows, and advanced retouching. Previously available as the Advanced Camera techniques, as well as the Advanced Editing Workbook; ALL COMBINED in one place for an editing masterclass overhaul.
Module 3- Advanced Lighting Set-Ups
This is inclusive of flash, strobes and many other creative advanced lighting.
Module 4 – File Management & Delivery Systems
Professional storage setups, metadata hygiene, Dropbox vs Pixieset breakdown.
Module 5 – Automation & Client Flow
CRM setup, email funnels, client onboarding templates, and workflow automation.
Module 6 – Scaling Income Streams
Turning your brand into a business: courses, mentorships, retreats, and passive products.
Module 7 – Marketing Domination
Content pillars, storytelling strategy, and sales psychology for creatives.
Module 8 – The Client Experience 2.0
Luxury onboarding, packaging, and systems that create repeat clients.
Module 9 – Leadership & Longevity
Mindset, boundaries, betrayal, sustainability, and the next evolution of your creative business.
Bonus Templates & Resources:
Contracts, workflow charts, campaign planners, and marketing email samples.
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TBA $$$